The latest issue of PQ marks a pivotal moment for the peanut industry. This issue takes readers behind the scenes of the strategy, creativity and collaboration driving this evolution to connect with a new generation of consumers.
Inside PQ 53, readers will find a comprehensive look at how the industry is aligning around one unified vision. From the development of the new brand identity to creative storytelling, the issue showcases how peanuts are being positioned in fresh, relevant ways.
The edition also highlights progress across key priorities, including early peanut introduction education, foodservice engagement and production research investments that support long-term grower profitability. Articles explore how audience engagement strategies are evolving across digital, campus and social platforms, as well as how integrated marketing efforts are maximizing reach across both industry and consumer audiences.
Leadership perspectives from Chairman Neal Baxley and President & CEO Ryan Lepicier reinforce the importance of grower input, strategic investment and unified messaging as the industry looks ahead. Additional features spotlight partnerships, export opportunities and on-the-ground insights that continue to shape the future of peanuts.
PQ 53 captures the momentum building across the industry, and the shared commitment to driving growth, innovation and long-term success for peanut growers.
PQ 53 will be arriving in mailboxes soon and you can view the digital edition here. To sign up for PQ and other NPB publications, click here.