The National Peanut Board (NPB) detailed launch plans for its new national consumer campaign, “It’s Not Nuts. It’s Peanuts,” during an industry preview held on May 4th. This was an exciting first look at the bold platform ahead of its upcoming public launch on May 18th.
Designed to elevate USA peanuts with consumers nationwide, the new brand and its campaign represent a unified industry effort to strengthen peanut perceptions and demand. NPB shared the campaign’s creative direction, media strategy and opportunities for stakeholders to engage.
“This campaign is about more than marketing, it’s about creating a unified voice for the peanut industry,” said Ryan Lepicier, president and CEO of the National Peanut Board. “’It’s Not Nuts. It’s Peanuts’ gives us an opportunity to celebrate the unique value of peanuts while empowering our industry partners to collectively amplify that message in meaningful and impactful ways.”
Click here to watch and reach out to Dena Malsom dmalsom@nationalpeanutboard.org with any questions.